Empowering Canadian borrowers
The lending landscape
For an increasing number of Canadians, borrowing from a bank isn’t an option — they simply don’t qualify. On the other end of the spectrum, payday lenders seem to be on every street corner, but it can be difficult to escape the cycle of high-interest debt. Where can Canadians turn for a responsible, affordable credit solution in their time of financial need?
Imagine a better borrowing experience
Borrowing shouldn’t be shrouded in confusion or negativity. We believe it can — and should — be responsible, affordable and comfortable. We’re here to help you understand that you have borrowing options and to work with you to find the loan solution that’s right for your needs. You deserve transparency so you can know what you’re signing up for and understand how it will affect your ability to budget and save money.
Content that connects
On our website and in our branches you’ll find content to help you gain confidence and a clearer understanding of our products, processes and services. Relevant videos, infographics and customer success stories clarify important financial topics like interest rates, credit scores, money management and reaching your financial goals.
People that care
We’ll work with you one-on-one. Every time you visit a local CitiFinancial branch or speak to a Lending Specialist over the phone, we’re listening. We won’t just disclose rates, terms and conditions; we’ll help you understand them, using the level of detail you prefer. We’ll answer your questions to help you become confident and informed, so you can make smart financial decisions now and in the future. That’s what we promise to deliver.
Empowering our next generation
We believe that preparing our youth for a strong financial future is both our responsibility and our privilege. Our involvement with Junior Achievement (JA) Canada gives our next generation of leaders the opportunity to learn and grow. CitiFinancial employees across the country coach and deliver lessons on financial literacy and budgeting to students through JA’s Dollars with Sense program. And our corporate donations will enable thousands of students to continue to participate in this program in 2016 and 2017.